Apple revamps AI strategy, unveils Siri overhaul and leadership shake-up
Apple is restructuring its AI efforts with key leadership changes and deeper collaboration with Google. The company is planning two new versions of Siri, including an enhanced on-device model and a more powerful cloud-based version. These upgrades are expected to roll out with iOS 18.4 and iOS 19. Apple is also preparing for new Mac launches and giving design oversight to John Ternus, a potential CEO candidate.
This marks a significant step in Apple’s push to catch up in the AI race and reassert its innovation leadership amid rising competition.
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