Netflix sets ground rules for AI use in content production
Netflix has published official guidelines outlining how generative AI may be used by its production partners. While supportive of AI as a creative tool, the streamer now requires disclosure of intended AI use and prohibits practices like replicating talent likeness or copyrighted material without consent. Use of GenAI to generate final deliverables or union-covered performances may require written approval. AI tools must not store or train on production data, and must operate in secure environments.
This move reflects growing demand for ethical AI practices in media and highlights industry efforts to balance innovation with legal and creative integrity.
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