Coinbase CEO Fired Engineers Who Delayed Adopting AI
Coinbase CEO Brian Armstrong revealed he let go of engineers who hesitated to use AI tools when made available. After licensing OpenAI’s technology and implementing new capabilities, Armstrong expected immediate experimentation across the engineering team. Some warned adoption would take months, but Armstrong emphasized that hesitation in testing AI at a time of rapid innovation was unacceptable. The company is pushing for AI integration across all internal engineering workflows.
The move reflects growing pressure in tech firms to rapidly embrace AI, signaling a shift in expectations for engineering productivity and innovation.
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