AI is reshaping airline ticket pricing — and pushing boundaries
Major airlines like Delta are experimenting with AI-driven pricing models that determine the highest price a traveler is likely to pay. Startups in the industry describe this as the beginning of the “exploitation phase,” where algorithms dynamically adjust prices based on personal data, timing, and travel demand. The technology uses machine learning to predict buying behavior, replacing traditional strategies like advance-purchase penalties and limited seat classes.
AI-based pricing could maximize airline revenue, but raises concerns about transparency and fairness.
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