Apple CEO Tim Cook: AI Revolution Is ‘Ours to Grab’
In a rare all-hands meeting, Apple CEO Tim Cook told employees that artificial intelligence is as transformative as the internet or smartphones—and Apple “must” lead. The company is making major investments in AI and has shifted to a new architecture for Siri after delays in deploying large language models. Software chief Craig Federighi explained the hybrid approach didn’t meet Apple’s quality standards, prompting a complete overhaul. Cook also reaffirmed Apple’s history of entering markets late but reshaping them through innovation.
This signals Apple’s full-scale commitment to competing in the AI race, likely impacting consumer and enterprise tech across its ecosystem.
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