Apple to close a retail store in China for the first time
Apple is shuttering its retail outlet in the Chinese city of Shenzhen, marking the first store closure by the company in the country. The move comes amid declining iPhone sales in China, where Apple faces growing competition from local brands like Huawei. Though no official reason was provided, the store — located in Shenzhen’s MixC mall — will cease operations on August 30.
This rare retreat underscores the increasing challenges Apple faces in maintaining market share in an increasingly competitive and nationalistic Chinese tech landscape.
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