Elon Musk says X will add ads to Grok AI answers
Elon Musk announced that X (formerly Twitter) plans to introduce advertising directly into responses from Grok, its in-house AI chatbot. The move is aimed at reviving the platform’s declining ad revenues following the departure of former CEO Linda Yaccarino. Grok is currently integrated into X Premium+ subscriptions, offering AI responses to user queries. Ads will be subtly embedded within its conversational replies, differing from traditional display ads.
This underscores the growing push to monetize generative AI platforms and sets a precedent for ad revenue models in chatbot services.
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