Apple reportedly developing its own AI ‘answer engine’
Apple is working on a proprietary AI tool designed to compete with ChatGPT, according to sources familiar with the company’s plans. The tool—described as a lightweight, privacy-focused “answer engine”—could integrate deeply into Apple’s ecosystem, potentially enhancing Siri and other services. The project is seen as part of Apple’s broader strategy to maintain control over key AI features as generative AI continues to reshape tech products and user expectations.
Apple’s move signals growing competition in AI and highlights the strategic importance of owning core generative models and infrastructure.
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