
Mark Zuckerberg unveils plan for “personal superintelligence” as Meta pivots in AI race
Meta CEO Mark Zuckerberg has shared his vision for a “personal superintelligence” — an AI assistant deeply integrated into people’s lives. This shift comes as Meta stops trying to outcompete OpenAI’s ChatGPT directly, focusing instead on AI that helps users manage daily tasks, entertainment, and productivity. The move signals a strategic turn toward utility-driven, personalized AI rather than general-purpose models. Zuckerberg emphasized that Meta’s AI will be free and built into its platforms like WhatsApp, Instagram, and Facebook.
This highlights a major strategic divergence in the AI race, prioritizing ubiquitous personal integration over broad AI dominance.