Apple CEO Tim Cook pushes AI as top priority in internal meeting
In a recent all-hands meeting, Apple CEO Tim Cook told employees that the company “must win in AI,” emphasizing its strategic importance for Apple’s future. The 60-minute meeting reportedly focused heavily on Apple Intelligence, the company’s new AI initiative, set to debut across its product lineup. Cook’s remarks suggest that Apple aims to catch up with or surpass AI advancements made by competitors like OpenAI, Google, and Microsoft.
Apple is shifting from a cautious approach to making artificial intelligence a central focus, signaling a major strategic shift in the tech giant’s long-term innovation agenda.
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