Amazon plans to monetize Alexa Plus with ads and subscription fees
Amazon CEO Andy Jassy confirmed the company is exploring ad placements and possible subscription models for Alexa Plus, its new AI-powered voice assistant. The announcement follows Amazon’s Q2 earnings call, with Jassy highlighting opportunities to generate revenue through more interactive and extended conversations with the assistant. Currently free for Prime users, Alexa Plus offers multi-turn dialogues using generative AI, similar to ChatGPT.
This signals a broader industry trend: AI assistants are shifting from novelty to monetizable platforms.
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