Apple crosses 3 billion iPhones sold, signaling strong growth — but uncertain future
Apple has now sold over 3 billion iPhones since the device’s launch in 2007, with the last billion units sold in just four years. The company reported strong Q3 earnings, including a 13% year-over-year increase in iPhone sales and a 10% rise in total revenue to $94 billion. Growth in China and success of the iPhone 16 lineup contributed to the surge. Despite this, CEO Tim Cook acknowledged hardware-centric challenges ahead and emphasized ongoing AI investments, saying the company is “open” to acquisitions and embedding AI across devices and services.
Apple’s dominant position remains intact, but its future hinges on adapting to AI trends and potential disruptions to smartphone demand.
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