Amazon CEO reveals plans to integrate ads into Alexa+ conversations
Amazon CEO Andy Jassy has outlined a vision to monetize Alexa+ by embedding AI-generated ads directly into conversations. The initiative aims to offer personalized commercial suggestions through AI dialogue, blurring the line between assistant and advertiser. This marks a significant shift in Amazon’s approach to advertising and personalization, leveraging its vast retail ecosystem. Jassy described a future where Alexa+ not only responds to user queries but subtly promotes relevant products within multi-step interactions.
This move could redefine voice assistant monetization and raise important questions about user experience and trust in AI-driven platforms.
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