Meta’s AI Push Pays Off With Increased Engagement Across Platforms
Meta reported Q2 revenue of $47.5 billion, a 22% year-over-year increase, driven in part by AI technologies integrated across its platforms. CEO Mark Zuckerberg highlighted that AI models are boosting ad conversions—up 5% on Facebook and 3% on Instagram—and improving content rankings company-wide. Daily users across Facebook, Instagram, Threads, and WhatsApp reached nearly 3.5 billion. Meta’s ongoing investment in AI includes a focus on developing “superintelligence” and significant expansion of its infrastructure.
Meta’s results confirm AI’s growing role in driving business growth, signaling a new phase of monetization and platform optimization for big tech.
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