Meta Reports Surge in Engagement Thanks to AI Features
Meta CEO Mark Zuckerberg announced that AI-driven content recommendations significantly boosted user engagement across Facebook and Instagram in Q2. The company observed a notable increase in time spent on both platforms, attributing the growth to improvements in AI models that personalize feeds and video content. Over 3.4 billion people now use Meta’s family of apps daily. Zuckerberg emphasized the growing impact of generative AI tools in enhancing user experiences and developer ecosystems.
AI is becoming central to social media strategies, reinforcing its role as a key driver of user engagement and platform growth.
About the Author
