Gen AI apps double revenue and hit 1.7 billion downloads in H1 2025
The generative AI app market saw explosive growth in the first half of 2025, with total downloads reaching 1.7 billion — more than double the previous period. Consumer spending on these apps approached $6 billion, driven by demand for AI chatbots, image and video generators, and productivity tools. Leading platforms such as ChatGPT, Character AI, and Midjourney gained significant traction among both casual users and enterprises. The data reflects growing mainstream consumer and business adoption of AI services on mobile platforms.
This surge cements generative AI as a dominant force in the software industry and signals further platform integration and monetization ahead.
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